Two years ago Taylor Corey was 22-year-old stay-at-home mom of twin boys. In January of 2012 she obtained her real estate license and in less than a year-and-a-half Taylor has amassed an impressive resume of real estate transactions ranging in price from $250,000 to over $2,000,000. As of today Taylor, who works for Coldwell Banker, is under contract and has closed $7,608,292 in South Florida real estate since July 2012.
MU: Ever since you obtained your real estate license you have been involved in numerous deals totaling nearly $8 million. How did you get started in the business?
TC: I’m from Atlanta and both of my parents are involved in the real estate business, so it’s in my blood.
When I first got started it was tough, but I made it a habit of walking door to door in my target neighborhoods with my husband and twins following behind in the car. Countless handwritten notes went out to mailboxes in those same neighborhoods, and I have been trying to learn a good amount of Spanish as well. Knowing Spanish has helped me in my cold-calling efforts – I cold call from 9am to 12pm nearly every workday, allotting the afternoon for showings, closings, and other hands-on work.
MU: How are you using technology to propel your real estate career?
TC: I have always been an avid Facebook user, I grew up with it and I have parlayed that usage into branding, posting at least once a day about showings, inspections, closings and client stories. Recently, I hired a local design firm to build a professional website and has since started producing leads from the search engines. My marketing efforts will have a digital focus; the internet allows agents to target a city, community or neighborhood both through Social Media Advertising and Search Engine Marketing. Buyers and sellers are doing all their research on the internet; therefore I need to have strong online presence. My focus is mostly Coral Gables and Coconut Grove; 90% of the deals I do are single-family homes.
What’s next for Taylor? She has qualified for “Rookie of the year” through her brokerage, Coldwell Banker. However, her latest achievement has been the launch of her new real estate partnership, The Corey Real Estate Group. Accompanied by her sister-in-law Maribel Corey, who was an accomplished law office manager that decided to change careers to partner with Taylor.